{"id":1312,"date":"2021-10-12T22:26:28","date_gmt":"2021-10-12T22:26:28","guid":{"rendered":"https:\/\/corporacionpba.org\/nuevo\/?p=1312"},"modified":"2021-10-12T22:27:17","modified_gmt":"2021-10-12T22:27:17","slug":"el-exito-de-la-estrategia-de-mercadeo-de-yogocam","status":"publish","type":"post","link":"https:\/\/corporacionpba.org\/nuevo\/el-exito-de-la-estrategia-de-mercadeo-de-yogocam\/","title":{"rendered":"El \u00e9xito de la estrategia de mercadeo de Yogocam"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1313 aligncenter\" src=\"https:\/\/corporacionpba.org\/nuevo\/wp-content\/uploads\/2021\/10\/IMG-20210717-WA0018-2-2-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/corporacionpba.org\/nuevo\/wp-content\/uploads\/2021\/10\/IMG-20210717-WA0018-2-2-300x300.jpg 300w, https:\/\/corporacionpba.org\/nuevo\/wp-content\/uploads\/2021\/10\/IMG-20210717-WA0018-2-2-150x150.jpg 150w, https:\/\/corporacionpba.org\/nuevo\/wp-content\/uploads\/2021\/10\/IMG-20210717-WA0018-2-2.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Yogocam es una empresa de j\u00f3venes emprendedores que se encuentra ubicada en la vereda G\u00f3ngora del municipio de Piedras, Tolima, que se dedica a la elaboraci\u00f3n y comercializaci\u00f3n de yogurt y pan de yucas.<\/p>\n<p>Hace unos meses esos productos se vend\u00edan puerta a puerta, pero a trav\u00e9s de una estrategia de mercadeo, construida con el acompa\u00f1amiento de la Fundaci\u00f3n Grupo BIOS y la Corporaci\u00f3n PBA, la empresa identific\u00f3 la necesidad de construir un punto de venta para ampliar el mercado, vender m\u00e1s productos y conseguir nuevos clientes.<\/p>\n<p>Yogocam decidi\u00f3 unir esfuerzos para poder construir el punto. Su inauguraci\u00f3n se llev\u00f3 a cabo en el mes de julio del 2021 y gracias a esta iniciativa la empresa ha aumentado las ventas y ha sacado productos nuevos al mercado.<\/p>\n<p>Tanto los integrantes como la comunidad han manifestado su alegr\u00eda con el nuevo punto, asegurando que hacia falta algo as\u00ed en la zona y que este le da vida a la vereda. Por eso, los integrantes de Yogocam est\u00e1n cada vez m\u00e1s motivados para seguir avanzando gracias al progreso que ha tenido la empresa.<\/p>\n<p>&nbsp;<\/p>\n<p>Por: Marge Sanabria y Elena Reinoso<\/p>\n<p>Comunicadoras Rurales<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yogocam es una empresa de j\u00f3venes emprendedores que se encuentra ubicada en la vereda G\u00f3ngora del municipio de Piedras, Tolima, que se dedica a la elaboraci\u00f3n y comercializaci\u00f3n de yogurt y pan de yucas. Hace unos meses esos productos se vend\u00edan puerta a puerta, pero a trav\u00e9s de una estrategia de mercadeo, construida con el [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","footnotes":""},"categories":[11,13],"tags":[],"class_list":["post-1312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulo","category-sliderinicio"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El \u00e9xito de la estrategia de mercadeo de Yogocam - Corporacion PBA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporacionpba.org\/nuevo\/el-exito-de-la-estrategia-de-mercadeo-de-yogocam\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El \u00e9xito de la estrategia de mercadeo de Yogocam - Corporacion PBA\" \/>\n<meta property=\"og:description\" content=\"Yogocam es una empresa de j\u00f3venes emprendedores que se encuentra ubicada en la vereda G\u00f3ngora del municipio de Piedras, Tolima, que se dedica a la elaboraci\u00f3n y comercializaci\u00f3n de yogurt y pan de yucas. 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